NBS television chief executive officer says most media houses made losses during the 2016 parliamentary and presidential elections.
Kariisa was Wednesday evaluating media coverage of the 2016 elections alongside Robert Kabushenga, the chief executive officer Vision Group.
According to Kabushenga, the cost of covering elections is extremely high that it straining small start-up media houses.
“Please increase the money you spend on media houses. The money is very little,” he said.
Kariisa, on the other hand started by thanking the outgoing Electoral Commission chairperson Dr Badru Kiggundu.
“He [Kiggundu] has been very accessible,” Kariisa said.
Kariisa said everyone has a responsibility to educate people on the elections whether you are paid or not.
“I believe this year’s election was the most difficult election because almost everyone was a journalist.”
He said media houses provided equal platforms for presidential candidates to debate before Ugandans and same platforms were used as feedback channels.
“We [NBS TV] made a loss during elections. We spent more than what we earned,” he revealed without giving exact figures.
He said all media houses faced the same problem.
Kariisa then asked the Electoral Commission to allocate 10% of the budget to mainstream media to reduce on the cost of covering elections.