Mark Shoebridge is the new managing Director Uganda Telecom Limited-UTL.
Shoebridge has been UTL’s Chief Fixed Services Officer.
The UTL Board of Directors led by Stephen Kaboyo made the appointment effective May 21, 2015.
Shoebridge replaces Ali Amir who resigned in March 2015 citing personal reasons.
According to Shoebridge’s bio, he is “a highly qualified telecommunications and IT professional with over 20 years’ experience with diverse business conglomerates around the world.
Stephen Kaboyo says Shoebridge’s achievements while working as the Chief Fixed Services Officer are commendable, adding that they are confident that his experience and expertise will be very valuable to Uganda Telecom.
Kaboyo says the UTL Board is confident that Shoebridge will bring the renewed leadership necessary to instigate required changes to take Uganda Telecom to the highest standards of quality and make a turnaround.
In a statement issued by UTL’s Manager for Brands and Communications Regina Corry, Shoebridge says he is “very delighted and humbled that the board has entrusted him with this new appointment”.
Shoebridge says having worked for UTL for more than two years now he is familiar with the strengths, challenges, opportunities and growth areas of the business.
He says he looks forward to re-positioning Uganda Telecom as one of Uganda’s Top Brands, adding that his mandate will be to evaluate growth areas and continue the massive push for all round improvement in performance and rapid deployment of market changing initiatives.
Shoebridge’s appointment comes at a time when Uganda Telecom is in dire financial straits.
An audit by Uganda Communications Commission (UCC), the regulator of the telecoms sector, found out that Uganda Telecom had a liability of 366 billion shillings way above its total asset base of 220 billion shillings.
Consequently, UCC wrote to Uganda Telecom threatening to revoke its operator license unless it devised a working strategy to make a turn-around.
The regulator gave Uganda Telecom a two-month ultimatum to show cause as to why it should not be closed.
Shoebridge’s appointment comes within the two-month deadline.
Uganda Telecom’s current woes started with the turbulence in Libya where its parent company, the Libyan Arab Portfolio Green, is based.