NBS TV had the biggest percentage of stories on elections that had background and context, according to latest findings by the African Center for Media Excellence (ACME).
The findings contained in a report released today further indicate that NBS TV beat other stations (Bukedde, NTV, UBC and WBS) in terms of stories that questioned candidates’ claims and promises.
The same report puts President Yoweri Museveni in the lead in terms of widest coverage.
Amama Mbabazi had the highest number of stories with a negative tone across all media.
Abed Bwanika was the candidate who was least covered in print media while Joseph Mabirizi was the least covered candidate on TV.
The report that comes six days to Election Day also shows NBS TV remained on the top of its game.
Last month, a television viewership survey conducted in greater Kampala Metropolitan area in the month of January 2016, put NBS TV on top of NTV Uganda.
The research conducted by Major Media Research sampled about 500 viewers randomly in the five divisions of Kampala.
NBS topped list with 40 percent on the question of watched TV in the last seven days, followed by Bukedde with 30 percent NTV at 20 percent, ABS TV 10 percent and others at 5 percent.
NBS also topped the list as the TV viewers prefer when it comes to watching news, most watched for sports, watched for entertainment, TV with best live broadcast and on the TV doing politics best, NBS was in the driving seat followed by NTV, Bukedde, WBS and others.