For consecutive five years, Kezzi Entertainment, the franchise holder of Miss Uganda, on Friday launched the search for their firth beauty queen since taking over the project.
Brenda Nanyonjo, Miss Uganda boss, said it was the first time in the history of Uganda that the license has been held for over four years.
“It only seems like yesterday that we had a dream of taking on Miss Uganda. Four years have passed and the pageant has become bigger, better and more trusted,” she said while addressing press at Serena hotel in Kampala.
Nanyonjo said Miss Uganda was this year partnering with Mirinda, NBS TV, Galaxy FM, Kampala Serena hotel and Duke water to make the event a successful one.
The pageant which sees girls aged between 18 and 24 years compete across the country, will see the winner take home a car and a monthly salary.
“22 finalists will be identified to participate in a 3-week bootcamp starting on June 20, to the grand finale that will be held on July 10, at Kampala Serena hotel,” Nanyonjo announced.
The regional selections will be as follows: May 3, North-Gulu town at BJ hotel, June 4, West-Mbarara town at Oxford hotel, June 6, Central-Masaka town at Maria Flo hotel, June 13, East-Jinja town at Ci Sands hotel and June 16, a pre-selection at Mckinnon Suits in Kampala.
Meanwhile, Nanyonjo said they will follow the theme of last year which aims at promoting agriculture and entrepreneurship.
When asked whether the project was taken over by the army, Nanyonjo clarified that the army was not in charge of Miss Uganda.
“The Army has never been directly involved in the running of Miss Uganda.”
Instead, the foundation had partnered with UPDF under the Wealth Creation Operation (OWC) led by Gen Salim Saleh for promotional purposes.
Nanyonjo said government itself does not directly sponsor Miss Uganda and has much to do for its part to be felt.
Mirinda raises sponsorship package to Shs40m
At Friday’s event, Crown Beverages under its Mirinda brand announced that it has increased Miss Uganda sponsorship package from Shs 30m to SHs 40m.
Timothy Luzinda, the Mirinda Brand Manager, said they believe the investment is worthy because Miss Uganda has a long and memorable history which needed to be elevated to greater heights.
Mirinda also sponsors the Miss Teen Project who season was launched last month and will run until September.
Luzinda said Miss Uganda had grown from an audience of 800 people in 2011 to 8,000 people in 2014.
“The 2014 contest was such a success in every aspect thanks to Mirinda that sponsored the event,” Luzinda noted, adding that Mirinda will also help Miss Uganda buy land for a demonstration farm.
He said that event that will replace the reigning queen, Ms Leah Kalanguka, will “make jaws drop”.
About Miss Uganda
City fashionista Sylvia Owori promoted the pageant for four years, from 2001 to 2004.
She oversaw the rise of beauty queens like; Victoria Nabunya (2001), Rehema Nakuya (2002), Salma Nassanga (2003) and Barbara Kimbugwe (2004).
Solaya Zalwango replaced Owori and held the franchise for two years, overseeing the rise of Monica Kasyate and Dora Mwima.
Joyce Church took over and produced queens like Maria Namiro and Heyzme Nansubuga until 2011 when Kezzi Entertainment took over.
Their beauty queens include; Sylvia Namutebi (2011), Phiona Bizzu (2012), Stella Nantumbwe (2013) and Leah Kalanguka (2014).