Miss Tourism final glamour at Serena


The Miss Tourism Uganda pageant is organised by the Tourism sector under the leadership of the Ministry of Tourism, Wildlife and Antiquities.

This event has emerged as one of the most glamorous and prestigious highlights on Uganda’s tourism and social calendar.

The third Miss Tourism Uganda event has been organised under the theme, “Celebrating our Cultural Diversity”.

The main objective of Miss Tourism 2015 is to promote regional tourism and highlight the rich cultural endowment of Uganda through the facets of fashion, music, food and other cultural attributes of the peoples and places in the eleven uniquely different regions of the country.

This year the participation has been drawn from Kigezi, Ankole, Tooro, Bunyoro, Buganda, Busoga, Eastern Mbale, Teso, Northern, West Nile and Karamoja Regions.

Over the recent period, Uganda has been awarded several accolades in recognition of her natural beauty and record on conservation and indeed the visitor numbers have grown at an exponential rate, especially after the pacification of the country.

The concept of capitalizing on the Miss Tourism Pageant is premised on building and promoting an additional brand identity to distinguish and promote Uganda’s unique attributes and attractions as the true Pearl of Africa.

The Miss Tourism pageant exudes the strong love and willingness to portray the Pearl of Africa in the best light.

It enhances a sense of discipline, productivity and service for the common good and promotes cultural values and tradition, and in a sense brands a nation for the core principles for which we stand.

The Miss Tourism 2015 pageant has been positioned to promote regional tourism and highlight the rich cultural endowment of Uganda through the facets of fashion, music, food and other cultural attributes of the peoples and places.

The search for Miss Tourism 2015 began this year in April with the mobilisation of the regions to participate.

Eleven regions expressed interest to participate in the pageant.

This exercise was followed by regional activations and trainings and was concluded with the final selection of three tourism ambassadors from each of the participating regions.

On a sad note, during the regional activation of 4th July, the team of former Miss Tourism Pageants and Media headed to the Ankole event, had an accident which suffered three fatalities.

Miss Atim Norah, the reigning Queen for Northern, Miss Barbara Nakiwolo, the reigning Queen for Buganda and Miss Resty Namawejje a Media journalist perished in that accident.

Ms. Betty Nyachwo is still recovering from the injuries.

The media unveiling of the Miss Tourism Pageant was held on the 12th August 2015 at J&M Hotel in Bwebajja.

Thirty three pageants drawn from eleven regions participated in the exercise and were forwarded to a boot camp exercise and training in tourism, enterprise and beauty competition.

On the 22nd of August 2015, the beauty queens were subjected to an elimination exercise in which one participant from each region was eliminated.

The 22 final competitors are now training and preparing for the grand finale event scheduled on the 28th August at the Kampala Serena Hotel.

The winners of the Miss Tourism Pageants will participate in the International Miss Tourism and Miss Heritage campaigns representing Uganda.

The Ministry plans to engage the girls in tourism promotional work during the course of year as Miss Tourism Brand Ambassador.

The Miss Tourism Pageant is an initiative of the Ministry of Tourism, Wildlife and Antiquities, Uganda Tourism Board as the leading promotional agency, the Uganda Wildlife Authority as the leading conservation agency.

Miss Tourism Initiative and Grand Finale Event is scheduled for tomorrow the 28th August 2015 at the Kampala Serena Hotel.

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