Airtel Uganda, one of the leading telecom companies in the country, on Monday launched a mobile money campaign aimed at giving back to its customers.
Airtel Money Director, Paul Langlois, announced the campaign dubbed “Yoola Amajja” which he said would run for 90 days across the country.
According to Langlois, the campaign is aimed at giving Airtel Money subscribers a chance to win up to Shs2m daily and a total of Shs20m in the grand draw at the close of the campaign.
During the launch, Airtel drew 10 journalists from different media houses who have been making transactions using their Airtel mobile money or data.
The journalists walked home with “smiling pockets” as a demonstration of how the campaign will work.
Langlois said the telecom has been making efforts made to boost the functionality and efficiency of the Airtel Money platform.
“This,” he said, “includes boosting financial inclusion through E-city payments, mobile banking, utility bill payments, school fees payments among others.”
To maintain the tempo, Langlois said Airtel will be rewarding its Airtel Money subscribers for each transaction as part of their giving back to the customers.
“Airtel has run very many successful campaigns in the past and therefore this is just an extension to an already existing history of the brand and its promise to continually reward customers.”
The campaign which starts in Kampala district this week, will cover about 24 regions in a period of three months allowing customers to win money through regional activations.
Remmie Kisakye, the Ag. Head- Brand & Communication at Airtel Uganda, explained that to participate in the “Yoola Amajja” campaign, Airtel Money subscribers should have transacted through a mobile banking transaction that is sent money from one’s Airtel money account to their bank account.
“The customers should also have topped up a minimum of 500 worth of airtime through Airtel money or purchased a voice bundle through Airtel Money,” Kisakye said.
She added: “The customers should also have made a cash withdrawal from Airtel Money, purchased a data bundle through Airtel Money, sent Money to another person using Airtel money or paid bills using Airtel Money.”
Kisakye said the campaign will be airing live on local television stations like NBS TV, NTV and Bukedde TV.